NEW YORK, May 7, 2026, 13:08 (EDT)
- SeatGeek is set to take over as the official ticketing partner for both the Cincinnati Open and the Credit One Charleston Open.
- Charleston Open kicks things off in July 2026, while Cincinnati won’t complete its transition until January 2028.
- SeatGeek will take over from Ticketmaster at both Beemok tennis venues, according to Sports Business Journal.
SeatGeek has landed a multiyear agreement to serve as the official ticketing partner for Beemok Sports & Entertainment’s Cincinnati Open and Credit One Charleston Open, locking in exclusive primary ticketing rights for Charleston’s Credit One Stadium as well. With this deal, both tennis tournaments shift over to the SeatGeek platform, further strengthening the company’s direct sales business with teams, tournaments, and venues.
Timing is key here: Beemok wants to unify ticketing for its tennis and live-event operations after its big Cincinnati buildout, while Credit One Stadium continues ramping up concerts. According to Sports Business Journal, SeatGeek is set to take over from Ticketmaster for both tournaments, a move that puts a direct competitor in charge of ticketing at two major national tennis events.
SeatGeek is phasing in its new ticketing deal. The first step: handling tickets for the Credit One Charleston Open in July 2026. Next, it takes the reins for all events at Credit One Stadium starting January 2027. By January 2028, the Cincinnati Open and other events at the Lindner Family Tennis Center make the switch.
Beemok President Bob Moran said the company is looking for a “consistent, high-quality experience” at all its events and venues, adding that SeatGeek delivers the “technology and flexibility” needed to unify those properties. TicketNews
SeatGeek says users get a one-stop shop for finding events, comparing seats, checking views, transferring tickets, and mobile entry. Premium seating and hospitality? That’s coming too, letting tournaments and venues push higher-end packages above regular seats.
The Cincinnati Open, part of the ATP Masters 1000 and WTA 1000 circuits—just one step below the Grand Slams—is slated for Aug. 11-23, 2026. Set in the Cincinnati area, the tournament stands out as one of the longest-tenured U.S. tennis events still anchored in its original location.
SeatGeek is expanding its presence in women’s tennis with the Charleston agreement. Beemok calls the Credit One Charleston Open the biggest women-only tennis event in North America. Over at Credit One Stadium, the 11,000-seat outdoor arena puts on more than 20 concerts each year, attracting upwards of 200,000 music lovers annually.
Russ D’Souza, SeatGeek’s co-founder and president of supply, called the deal an opportunity to put “modern ticketing technology” on display at the highest tier of tennis. His message was clear: tennis faces surges in demand at marquee events, a price-conscious crowd, and a mix of fans choosing from single sessions, full-series packages, or high-end hospitality. SeatGeek
SeatGeek keeps stacking up sports partnerships. In the last month, Sports Business Journal reports, the company renewed its ticketing contract with FC Cincinnati and secured a spot as a founding sponsor and ticketing partner for Chicago Fire’s new stadium.
Still, switching over isn’t without risk. Beemok is shifting tennis tournaments, concerts, and other event operations off Ticketmaster bit by bit. The immediate hurdles: getting accounts migrated, handling mobile entry, and managing the surge when sales open up—first in Charleston come 2026, then Cincinnati two years later.
