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Personal Injury Billboards Hit Spotlight as Uber’s $77 Million California Battle Builds

Personal Injury Billboards Hit Spotlight as Uber’s $77 Million California Battle Builds

LOUISVILLE, May 7, 2026, 1:08 PM EDT Louisville attorney Sam Aguiar has poured upwards of $500,000 into roughly 60 motivational billboards—aiming to soften the image of a personal-injury ad space now mired in expensive legal battles over auto-injury claims. Aguiar, who’s been practicing law since 2008, told WAVE he launched the campaign in December 2024, opting for messages like “Believe
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